#‎top‬-header Ad Serving | Adwebtising

Ad Serving


—The Right Message Wherever They Are—

Adwebtising helps you reach your best prospects with the right message wherever they are in the funnel.


Universal Tag & Tag Management

—One Tag for All Your Campaigns—

Use one tag to track every channel and every screen – no IT resources required. Create, modify, delete and manage tags easily – all from within Adform.

Global Frequency and Sequencing Control

—Perfect Brand Experience—

Leverage sequencing to lead prospects through their buying journey using a progressive series of ads. Create the perfect brand experience: leverage frequency capping to ensure your target audience isn’t bombarded with your messages.

Dynamic Creative Optimization

—Display Ads As Distinct As Your Customers—

The Dynamic Creative Optimization (DCO) tool customizes and builds your ads on the fly to support your campaign goals and priorities, even as they evolve. Ads are updated dynamically, based on any combination of user behavior, product preference, history, demographics and geography.

Ads Management

—Store, Create, Re-use—

Store all creatives in a central repository. Use workflows to create, store and re-use, as needed, all rotator rules, IP retargeting and other campaign criteria.

Comprehensive Reporting

—One Tag for All Your Campaigns—

Integrate Adform campaign data and tracking with Google Adwords, Bing Search, Facebook Ads, Google Analytics,

Adobe site catalyst, Marin Software, EPIServer, Magento and many more partners for additional insight and reporting.

Comprehensive Reporting

—One Tag for All Your Campaigns—

Adwebtising captures all campaign data automatically: impressions shown, impressions InScreen, click-through rates, engagement rate, engagement time, video playtime, and more. We, of course, also capture all media costs, so you can calculate campaign ROI and return on ad spend (ROAS).

Cross-Channel Reporting & Attribution Modeling

Thanks to Adwebtising’s universal tag, you get a single, unified view of campaign performance. That means you get accurate insight into how each channel contributes to conversions, as well as the data to map the consumers’ purchasing journey.